Why investing in a Corporate Video might be the Turning Point for your Brand
To have your brand’s voice heard amongst a cacophony of content is an exasperating task, to say the least. You need to stand out and grab people’s attention. But that’s not all, you need to make sure your idea gets through to them. And if that was not enough, you also have to ensure your idea stays with them long after you are done talking.
So basically you need to make music when everything around you is just noise. It must be loud, it must be clear and it must have a catchy tune too!
A Corporate Video can quite literally and figuratively make this happen for you. According to psychologist Susan Weinschenk, humans tend to pay more attention to movements and sounds. And videos are a perfect blend of these two elements. A well-produced Corporate Video is your best bet for your brand when it comes to being seen and heard.
In general, videos tend to increase click-through-rates and reduce bounce rates. Furthermore, hosting videos on YouTube, a service owned by Google, improves your visibility since having a video linked to YouTube on your website greatly improves its ranking on Google Search. YouTube is also the second-largest search engine after Google. If people can’t find it on Google they will switch to YouTube!
Videos are also more engaging and even increase shareability. Social Media Videos generate 12 times more shares than text and images. You can also improve your convertibility to a large extent by using videos.
This type of content ensures better brand recall and also communicates your brand attitude more effectively. Video-content also tends to influence the attitude towards your brand. When you are visible to and ‘talk’ to your customers, your brand becomes less of an enigma and drastically improves the level of trust your customers have for you. Your brand gains a more solid personality in the eyes of the customer.
A 1-minute video is worth 1.8 Million Words. Dr. James McQuivey of Forrester Research said this quip during a now-viral video but it is not actually that far from the truth. The human brain processes images almost 60000 times faster than text. Humans also receive 93% of all information from non-verbal communication.
So yes, visuals are that compelling to an audience and can do wonders for your brand perception and image. When you invest in a video you invest in your brand’s growth.
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